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Privacy Policy

Effective Date: April 8, 2025

LeadTrap, Inc ("us", "we", or "our") operates the LeadTrap.com website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information Collection and Use

We collect several types of information to deliver and improve the LeadTrap experience. First, when you or your team uses our Services, you may submit personal and business contact information such as your name, email address, phone number, job title, company name, and location. You may also provide data related to your customer base or prospects—such as CRM exports, form submissions, or contact lists—as well as technical engagement data like IP addresses, referral sources, and interactions captured through chat or website forms. If you make payments through the platform, we may collect billing details and payment credentials, along with account-level preferences. We refer to all of this as Service Information.

In addition, we may collect information from third-party sources, including business contact data and firmographic details obtained through integrations like Clearbit or Apollo, as well as publicly available web data. This helps us enhance and enrich the leads we process on your behalf.

We also automatically gather data when you interact with our Website or Services. This Usage Information may include cookies, device and browser details, your IP address, location, referral URLs, and engagement metrics such as pages viewed, time on site, and clicks.

When you access or sign into our website, we and our data partners may use cookies or similar tracking technologies to link your activity with other personal information they may have collected about you—potentially including your email address. Based on this connection, we or our service providers may send you marketing messages or other communications. If you prefer not to receive this type of advertising, you can opt out at https://leadtrap.com/optout.

Finally, when you engage with our marketing efforts—by filling out a form, attending a webinar, requesting a demo, or downloading content—we may collect information like your name, job title, company, email address, and preferences. We may also log whether you attend events or webinars, and which marketing content you engage with. This is referred to as Marketing Information.

2. How We Use Your Information

We use your information in a few key ways to deliver value through our Services. Service Information helps us operate the platform: delivering our AI assistant functionality, managing your account, improving the performance and reliability of our systems, supporting customer service interactions, and personalizing your experience. It also helps us understand platform usage patterns and build new features to serve you better.

Marketing Information is used to fulfill your requests—such as providing a demo or responding to sales inquiries—and to communicate with you about our Services. This includes sending product updates, newsletters, and promotional messages that may be relevant to your business. It also helps us improve the performance and targeting of our marketing efforts.

Across all data types, we may use your information to ensure the safety and security of our platform, to detect or prevent abuse or fraud, to enforce our Terms of Service, and to comply with applicable laws and regulations.

3. Sharing Your Information

We may share your information with companies that help us operate LeadTrap, including providers of hosting, payment processing, customer support, analytics, and marketing tools. We may also work with CRM and data enrichment partners to enhance the quality and performance of our Services. In cases where your information is included as part of our enrichment offering, it may be shared with our Customers to support their business-to-business sales efforts. Additionally, we may disclose information to legal authorities when required by law, or to affiliates, acquirers, or partners in the context of a corporate transaction such as a merger, acquisition, or asset sale. LeadTrap does not sell your personal information to third parties without your explicit consent.

4. Cookies, Ads & Tracking

We use cookies and related tracking technologies to better understand how you use our Website and Services, improve your experience, and deliver personalized advertising. These technologies help us and third-party platforms serve ads that are more relevant to your interests based on your activity across the web. You can control your cookie preferences through your browser settings, or by visiting the DAA Consumer Choice Page or the NAI Opt-Out Page. Please note that opting out does not disable all advertising—only interest-based ads—and some tracking may still occur for analytics or operational purposes.

5. Your Rights and Choices

You have the right to access, correct, or delete your personal information, as well as the right to opt out of marketing communications or object to certain types of processing. If you would like to exercise any of these rights, you can email us at support@leadtrap.com or submit a request through our Data Request Form. If you reside in California, the European Union, the United Kingdom, or another region with specific data protection laws, you may have additional privacy rights. Please refer to our CCPA/GDPR Rights page for more detailed information.

6. Security Choices

We take data security seriously and implement industry-standard practices to safeguard your personal information. However, no online service is completely immune to risk. You can help protect your data by using a strong password, keeping your login credentials confidential, and contacting us immediately if you suspect unauthorized access to your account.

7. Data Retention

We retain personal data for as long as it is necessary to fulfill the purposes for which it was collected, including to provide our Services, comply with legal obligations, resolve disputes, and prevent fraud. If you request deletion of your personal data, we will comply unless we are legally required to retain it or have a valid reason to keep it for suppression or operational purposes.

8. International Transfers

LeadTrap is headquartered in the United States. If you access our Services from outside the U.S., your information may be transferred to, stored, or processed in the U.S. or other jurisdictions where data protection laws may differ from those in your country. By using our Services, you consent to this transfer and processing of your information in accordance with this Privacy Policy.

9. Children's Privacy

LeadTrap is not designed for use by children under the age of 16, and we do not knowingly collect personal information from minors. If we become aware that we have collected such data, we will delete it promptly.

10. Third-Party Sites & Integrations

Our platform and Website may link to or integrate with third-party websites, apps, or services. These third parties may collect information about you independently, and their privacy practices are not covered by this policy. We encourage you to review their terms and privacy policies before engaging with them.

11. Updates to this Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the effective date at the top of this page. Continued use of our Services after the changes take effect indicates your acceptance of the revised policy.