Terms of Service
These Terms of Service (“Terms”) govern access to and use of the LeadTrap platform, websites, and related services (the “Services”) provided by LeadTrap, Inc., a Delaware corporation doing business as Carelu (“LeadTrap”). By using the Services you agree to these Terms.
1. The Services
LeadTrap provides AI-powered lead capture, qualification, intake, and communication tools (chat, phone, SMS, and email) for business customers (“Partners”). Partners use the Services to communicate with their own prospective and current clients (“Leads”).
2. Accounts
You must provide accurate information and keep your credentials secure. You are responsible for activity under your account. You must be authorized to act for the Partner organization you register.
3. Partner Responsibilities
Partners are responsible for: (a) the content and configuration of their campaigns, prompts, and messages; (b) obtaining all consents required to contact Leads by SMS, phone, or email, including consents required by the TCPA, CAN-SPAM, and carrier messaging policies; (c) complying with laws applicable to their industry, including HIPAA where applicable; and (d) the accuracy of business information they provide for carrier or platform registrations.
4. Connected Accounts (Google / Microsoft / Meta)
Partners may connect third-party accounts (such as Gmail, Microsoft Outlook, or a Meta (Facebook) account) to the Services. By connecting an account, you authorize LeadTrap to access it as described in our Privacy Policy and only to provide the features you enable. You may disconnect at any time. Use of Google data is subject to the Google API Services User Data Policy, including Limited Use.
Meta accounts are connected through our Meta app, “Carelu Connector,” so the Services can display advertising performance from your Facebook and Instagram campaigns alongside the Leads they generate. Use of Meta data is subject to the Meta Platform Terms. By connecting a Meta account, you represent that you are authorized to grant access to the ad accounts, Pages, and business assets you share, and that your advertising on Meta’s platforms complies with Meta’s own terms and policies. Disconnecting revokes our access, and you may request deletion of stored Meta data as described in the Privacy Policy.
5. Acceptable Use
You may not use the Services to send spam or unconsented messages; violate law or third-party rights; transmit malware; probe or disrupt the Services; misrepresent your identity; or resell the Services without authorization. LeadTrap may suspend accounts that create carrier, deliverability, or legal risk.
6. Fees
Paid plans are billed as described at purchase. Fees are non-refundable except as required by law. Carrier surcharges and messaging fees may be passed through.
7. Data
As between the parties, Partners own their Lead data. LeadTrap processes it to provide the Services as described in the Privacy Policy and any applicable data processing or business associate agreement. LeadTrap owns the Services, including all software, models, and aggregated, de-identified usage data.
8. Confidentiality
Each party will protect the other’s confidential information with reasonable care and use it only to perform under these Terms.
9. Disclaimers
The Services are provided “as is.” LeadTrap disclaims all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. AI-generated content may be inaccurate; Partners are responsible for reviewing configurations and communications for their use case.
10. Limitation of Liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, or consequential damages, and LeadTrap’s aggregate liability is limited to the fees paid in the twelve months before the claim.
11. Indemnification
Partner will defend and indemnify LeadTrap against claims arising from Partner’s content, campaigns, failure to obtain required consents, or violation of law.
12. Termination
Either party may terminate as described in the applicable order or, for uncured material breach, on 30 days’ notice. On termination, Partner data is available for export for 30 days, after which it is deleted per our retention policy.
13. General
These Terms are governed by the laws of the State of Delaware, excluding conflicts rules. Disputes will be resolved in the state or federal courts located in the State of Delaware. These Terms plus any order form are the entire agreement. LeadTrap may update these Terms with notice; continued use is acceptance.
Contact: legal@leadtrap.com, LeadTrap, Inc., 169 Madison Ave, STE 62431, New York, NY 10016.